Digital Marketing Executive

Job Summary

JakBak Education Consultants is seeking a Digital Marketing Executive to create and execute innovative digital marketing campaigns that enhance our online presence, attract potential students, and drive engagement across multiple platforms. The ideal candidate will have hands-on experience in digital marketing and a passion for education services.

Key Responsibilities

• Develop, implement, and optimize digital marketing campaigns across multiple channels, including search engines, social media, email marketing, and display advertising.
• Conduct market research to identify trends, customer preferences, and competitive insights.
• Manage and update the company’s website and social media platforms to ensure consistent and engaging content.
• Track, analyze, and report on key metrics such as website traffic, lead generation, and campaign performance.
• Collaborate with the creative team to design visually appealing and effective marketing assets.
• Stay updated with the latest digital marketing trends, tools, and best practices to ensure that campaigns are aligned with industry standards.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in digital marketing, preferably in the education or consultancy industry.
• Proficiency in Google Ads, Facebook Ads, Google Analytics, and other digital marketing tools.
• Strong understanding of SEO, SEM, email marketing, and content marketing strategies.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to make informed decisions.